RVCA is the brainchild of company founder, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. It appears as natural on the shelves of a boutique as it does on those of a local skateshop. RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts and a lifestyle within itself.
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